Domino Photography Exhibition
October 5, 2018
Kalhor Project
September 25, 2018

We Only Live Twice

It’s the first movie poster that I’ve designed. In contrast to other Iranian movie posters, I’ve tried to create a new design in this poster. The story of the movie was about a man who dies and comes back to life to live again. He tries not to make the mistakes he had made in his previous life; like expressing love. I wanted to find and use an image which best represents the idea of living twice. The solution I’ve found was butterfly. Butterflies live twice, once as a caterpillar and once as a butterfly. And like the character in the movie, at first, it’s not that beautiful and not satisfied with itself but then becomes something beautiful and flawless.

Several people have told me that before the Islamic revolution in Iran, there were a lot of movies that you would watch just because of the poster. But after that, the only movie we’ve seen because of its poster, was this movie. They thought that this movie should be a different movie because its poster is something different and new.

There’s a cute story behind this poster too. Director of the movie married his wife because of this poster. His wife had seen the poster in a café and found it interesting and went to watch the movie which started their relationship which led to them marrying each other.